Just like test-driving a car before buying it, people should have the option of pre-testing luxury Mattresses… Therefore we created this 'Door-opening' Ad, a Print with a magnetic band that turns itself into a Key for private Hotel Rooms, where our mattresses were ready to be tested by the naughtiest couples. We partnered with the best Hotels in town and implemented amazing rooms, so the experience lived up to the quality of our mattresses.